If put into words, intelligence defense values would say something to the effect, “I’m smarter than you” or, “I’m smart; you’re not.” I have mentioned them before, but this post is about the less savory version.
Defense values are a special case of defensive habit, more commonly called “defense mechanisms,” that aim to fend off self-doubt and anxiety by giving us a pseudo-self-esteem—a salve, as it were, for the self-doubt and anxiety. Defense values may be any value, rational or irrational, that we use as our source of (pseudo) worthiness and efficacy.
The way the values are held in our minds and pursued are what makes them defensive. Feeling a jolt of excitement, for example, when thinking or talking about the value and especially bragging to others are signs that a defense value may be operating.
When expressing or practicing a defense value, we tend to feel special in the eyes of significant others, whomever that group of others might be, and superior to outsiders. Defense values are other directed and always carry an air of condescension. For example, “I make the best creamed spinach” (on earth, is the implication). Or, “I have a very high IQ” (a lot higher than yours). Or, on the irrational side of values, “I shoplift and never get caught” (unlike you, you sucker who doesn’t even try).
If someone does not like your creamed spinach, or does not like creamed spinach at all, and you feel crushed as a result, that is another clue that a defense value may be operating.
Defense values are always comparative and are therefore key to understanding group identity and identity politics. People gather together in groups, formally and informally, and think of themselves as belonging to groups, based on a common value. They identify with each other based on that value, whether it be one’s family, a cooking or gun club, a rogues’ gallery of criminals, or just shared philosophical, religious, or political values.
It matters whether the values are held in the members’ minds genuinely or defensively. Genuinely held values derive from the confidence of an authentic self-esteem that generates pleasant interactions among the groups’ members. Defensively held values generate psychological dependence that requires us, so to speak, to look over our shoulders to ensure that we are successful at impressing certain people, securing their approval, or maintaining our superiority over them, or all three. Such interactions lead to group rules of “political correctness,” whether or not the group is political in the literal sense.
Individual psychologies, of course, are complicated and exist along a continuum, so some members of a group may hold a genuine self-esteem, others may not, with many gradations in between. The more defensive the membership is, the more enforcement of certain “politically correct” rules comes into play. Extreme defensiveness of a group may generate such severe rules that admission to the group requires one to be a “true believer,” to identify with the “holy cause,” as Eric Hoffer (chap. 2) puts it.
This is the psychological source of the leftists’ identity politics that we have today. It does not display a strong personal identity based on an authentic self-esteem that practices courage, integrity, and independence as its primary virtues.
Defense values, like most defensive habits, begin in childhood and become so automatized that we are not aware of them, or of how they have developed, or that the habits are less than healthy and may be contributing to a less than happy life. They feel like, “That’s me, and I can’t do anything about it.”
Psychologist Edith Packer (esp. chap. 4, 5, and 10) identifies defense values as developing earlier in childhood than the other “helper” defenses,” such as repression, compulsiveness, projection, etc., although compulsiveness often quickly accompanies developing defense values.
Ironically, and sadly, it is profuse praise of children that encourages the development of defense values. For example, a young boy energetically helps mom or dad clean up a mess of spilled milk. The parent gushes, “You’re such a good little boy!” Repeated enough times, the boy will begin compulsively to seek out similar praise. A girl who is good at school and is praised frequently with “You’re so smart” is on the path to developing an intelligence defense value.*
Family conversation can reinforce and cement the intelligence defense value by a parent (or both) repeatedly gushing: “So and so went to an Ivy League school and was top in his class,” or: “So and so teaches at that top-rated school, which means she is so smart to be there that she could not possibly be biased, ineffective, or unfair as a teacher.” Over the years, a child inhales the parents’ intelligence defense value that also expresses a good dose of condescension.
If we discover that we have an intelligence (or any other) defense value, we should not feel guilty or bad about ourselves. We should, however, work to replace the defenses we do have with genuine values.
To be sure, not all children accept parental values as illustrated in these examples, but such values are significant “environmental” influences on many children.
Intelligence defense values are endemic to certain groups in our culture. Academics are one, at any level, but especially at universities, and the higher the rating of the university, the stronger the intelligence defense value and, usually, the greater the condescension. And politicians and bureaucrats of the “deep state” are a second. Indeed, in some European countries, it is a badge of honor for a young person to land a job in the bureaucracy; the last thing such a person would want to do is work for a “greedy,” profit-making business. (This also, unfortunately, seems to be the case of many ivy league graduates in the United States.)
The self-esteem that derives from these group memberships is “pseudo” because self-esteem does not derive from other people. Authentic self-esteem is confidence that we are worthy—meaning loveable, worthy of being loved—and competent—mentally competent—to live our lives as healthy, happy human beings. Initially, we should derive this confidence from being loved by our parents and significant others around us, along with sincere, nonjudgmental respect from our teachers, and we should be (or should have been) taught how to introspect the contents and processes of our minds to identify and correct mistakes. As we mature, self-esteem becomes a quiet confidence, a quiet pride in effort and achievement, that gives us the courage, integrity, and independence to stand up to disapproval or criticism or fears of being challenged or condemned.
When the intelligence defense value becomes tied to a group identity, especially one involved in today’s identity politics, it can become a nasty political correctness and condescension, expressing envy and hatred toward anyone who is different or who disagrees.
Group conformity is the source of such behavior and group conformity is the desired result. It is external control psychology in action (1, 2) and has another name in the political sphere: collectivism.
At the level of politics, where facts cease to be relevant (Applying Principles, pp. 307-09), fines and imprisonment can be recommended and imposed by the group’s enforcers. This leads ultimately, in the totalitarian state that this eventually establishes, to the recommendation and imposition of executions.
Frail egos do not tolerate differences or disagreements.
*The correct principle to use when relating to children in these situations is Haim Ginott’s: Describe, don’t evaluate. Let the child draw the evaluative conclusion. As Ginott says (1, chap. 2; 2, chap. 5), “Direct praise of personality, like direct sunlight, is uncomfortable and blinding.” . . . “It creates anxiety, invites dependency, and evokes defensiveness.” (Interestingly, advertising man David Ogilvy (Applying Principles, pp. 201-03) gave the same advice to his copywriters: Describe the product factually. Avoid evaluative terms, especially superlatives. Let the consumer draw the evaluative conclusion.)
This blog comments on business, education, philosophy, psychology, and economics, among other topics, based on my understanding of Ayn Rand’s philosophy, Ludwig von Mises’ economics, and Edith Packer's psychology. Epistemology and psychology are my special interests. Note that I assume ethical egoism and laissez-faire capitalism are morally and economically unassailable. My interest is in applying, not defending, them.
Showing posts with label praise. Show all posts
Showing posts with label praise. Show all posts
Monday, May 13, 2019
Identity Politics and Psychological Defense Values
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Thursday, May 03, 2007
Describe, Don't Evaluate
“Superlatives belong to the marketplace,” says David Ogilvy, founder of the Ogilvy and Mather advertising agency, not in “serious advertisement; they lead readers to discount the realism of every claim.” The same could be said about praise given to others: superlatives should come from the recipient of the compliment.
What Ogilvy means is that describing what a product can do for the customer, that is, explaining its benefits, is the essential requirement of good advertising copy. Hyping a product with evaluative “s-t” words—best, greatest, most wonderful thing since sliced bread—is seller’s puff and is devoid of the information prospects need to help them make a purchase decision. (Puffery is extravagant praise, a combination of exaggeration and evaluation.) If a “we” is included in the copy—we are the best, most wonderful, etc.—the advertising is called “brag and boast.” Evaluation, preferably of the positive superlative type, should come from the customer after product use.
This principle—describe, don’t evaluate—has broad application and includes relationships not just of sellers to customers, but also of parents to children, teachers to students, and employers to employees, among others. The principle is recommended as a replacement for negative criticism: “The milk spilled!” (describe) as opposed to “I don’t believe you did it again! How could you!” (evaluate). Name-calling, sarcasm, threats, berating, and the like, undercut self-esteem and cause defensiveness by attacking the other person’s character or personality.
Factually describing the incident helps the other person (child or student or employee) avoid drawing negative conclusions about him- or herself. The recipient of the criticism is then allowed to regroup and correct the situation. “Constructive criticism,” child psychologist Haim Ginott in Between Parent and Child says, “confines itself to pointing out what has to be done, entirely omitting negative remarks about the personality of the child” (or, by extension, student or employee).
Ginott goes on to apply this principle to the extravagant praise that is often heaped on children, such as the ubiquitous “Good job” or “We’re so proud of you.” Says Ginott, “Direct praise of personality, like direct sunlight, is uncomfortable and blinding. It is embarrassing for a person to be told that he is wonderful, angelic, generous, and humble. He feels called upon to deny at least part of the praise. . . . [and he] may have some second thoughts about those who have praised him: ‘If they find me so great, they cannot be so smart.’”
The same applies to the puffery heaped on students and employees. The Wall Street Journal* said as much recently when it chronicled the current praise-inflated culture of schools and employers. One such employer, said the article, dishes out praise every twenty seconds. Concerning the praise mania, the article quotes education critic John Holt**, who asks, “Is not most praise of children a kind of self-praise?” Certainly the schools that issue bumper stickers saying “My child is an honor student at XYZ school” are bragging and boasting about themselves.
So what is the proper way to express compliments to another person? For Ginott the principle remains: describe effort, accomplishment, or effect on you; let the other person draw the evaluative conclusion. “Thank you for washing the car, it looks new again.” is one of Ginott’s examples of what he calls helpful praise; “I did a good job; my work is appreciated” is the child’s possible conclusion. “You’re an angel,” says Ginott, is not helpful. Note that it is the child who concludes “good job,” not the adult who says it.
The phrase “effect on you” must be qualified and used carefully. “We’re so proud of you,” for example, can be an appropriate emotional response to a child’s accomplishments, but it often is heard as an evaluation, meaning “You are worthy of us.” To a child this is worse than direct sunlight, because the implication is that sometimes the child is not worthy. Properly described accomplishments should produce pride in the recipient.
“Thank you” is an appropriate expression of effect, when used in moderation. Some companies in today’s age of excess apparently overdose on thank you notes, according to the Wall Street Journal article mentioned above. Unfortunately, the WSJ confusingly lumped accolades and thank yous together. The bitter irony of the praise culture is that strokes are supposed to promote self-esteem, but disbelief and the perception of being manipulated, as well as a defensive need for more praise, are often the result.
Now the praise culture of superlatives poured on a product is not quite the same as extravagant praise gushed on a person, but those “s-t” words have the same effect on the prospect, as does praise on a child, student, or employee. Superlatives produce a big “why?” in the mind of the prospect. “Why do you say that? Why should I believe you? The sunlight is so blinding,” to use Ginott’s analogy, “that I can’t see the product or its features in order properly to evaluate it.”
Just as prospects need the space to pronounce for themselves that a product is “the best, greatest, most wonderful thing since sliced bread,” children, students, and employees must be given the freedom to judge themselves as someone who is doing good work and as someone who is good.
*Jeffrey Zaslow, "The Most Praised Generation Goes to Work" (p. W1) and "The Art of Constructive Compliments" (p. W7), April 20, 2007, eastern edition.
**John Holt is author of many books, including How Children Learn, How Children Fail, and The Underachieving School. The WSJ article did not provide the source of Holt’s quote.
What Ogilvy means is that describing what a product can do for the customer, that is, explaining its benefits, is the essential requirement of good advertising copy. Hyping a product with evaluative “s-t” words—best, greatest, most wonderful thing since sliced bread—is seller’s puff and is devoid of the information prospects need to help them make a purchase decision. (Puffery is extravagant praise, a combination of exaggeration and evaluation.) If a “we” is included in the copy—we are the best, most wonderful, etc.—the advertising is called “brag and boast.” Evaluation, preferably of the positive superlative type, should come from the customer after product use.
This principle—describe, don’t evaluate—has broad application and includes relationships not just of sellers to customers, but also of parents to children, teachers to students, and employers to employees, among others. The principle is recommended as a replacement for negative criticism: “The milk spilled!” (describe) as opposed to “I don’t believe you did it again! How could you!” (evaluate). Name-calling, sarcasm, threats, berating, and the like, undercut self-esteem and cause defensiveness by attacking the other person’s character or personality.
Factually describing the incident helps the other person (child or student or employee) avoid drawing negative conclusions about him- or herself. The recipient of the criticism is then allowed to regroup and correct the situation. “Constructive criticism,” child psychologist Haim Ginott in Between Parent and Child says, “confines itself to pointing out what has to be done, entirely omitting negative remarks about the personality of the child” (or, by extension, student or employee).
Ginott goes on to apply this principle to the extravagant praise that is often heaped on children, such as the ubiquitous “Good job” or “We’re so proud of you.” Says Ginott, “Direct praise of personality, like direct sunlight, is uncomfortable and blinding. It is embarrassing for a person to be told that he is wonderful, angelic, generous, and humble. He feels called upon to deny at least part of the praise. . . . [and he] may have some second thoughts about those who have praised him: ‘If they find me so great, they cannot be so smart.’”
The same applies to the puffery heaped on students and employees. The Wall Street Journal* said as much recently when it chronicled the current praise-inflated culture of schools and employers. One such employer, said the article, dishes out praise every twenty seconds. Concerning the praise mania, the article quotes education critic John Holt**, who asks, “Is not most praise of children a kind of self-praise?” Certainly the schools that issue bumper stickers saying “My child is an honor student at XYZ school” are bragging and boasting about themselves.
So what is the proper way to express compliments to another person? For Ginott the principle remains: describe effort, accomplishment, or effect on you; let the other person draw the evaluative conclusion. “Thank you for washing the car, it looks new again.” is one of Ginott’s examples of what he calls helpful praise; “I did a good job; my work is appreciated” is the child’s possible conclusion. “You’re an angel,” says Ginott, is not helpful. Note that it is the child who concludes “good job,” not the adult who says it.
The phrase “effect on you” must be qualified and used carefully. “We’re so proud of you,” for example, can be an appropriate emotional response to a child’s accomplishments, but it often is heard as an evaluation, meaning “You are worthy of us.” To a child this is worse than direct sunlight, because the implication is that sometimes the child is not worthy. Properly described accomplishments should produce pride in the recipient.
“Thank you” is an appropriate expression of effect, when used in moderation. Some companies in today’s age of excess apparently overdose on thank you notes, according to the Wall Street Journal article mentioned above. Unfortunately, the WSJ confusingly lumped accolades and thank yous together. The bitter irony of the praise culture is that strokes are supposed to promote self-esteem, but disbelief and the perception of being manipulated, as well as a defensive need for more praise, are often the result.
Now the praise culture of superlatives poured on a product is not quite the same as extravagant praise gushed on a person, but those “s-t” words have the same effect on the prospect, as does praise on a child, student, or employee. Superlatives produce a big “why?” in the mind of the prospect. “Why do you say that? Why should I believe you? The sunlight is so blinding,” to use Ginott’s analogy, “that I can’t see the product or its features in order properly to evaluate it.”
Just as prospects need the space to pronounce for themselves that a product is “the best, greatest, most wonderful thing since sliced bread,” children, students, and employees must be given the freedom to judge themselves as someone who is doing good work and as someone who is good.
*Jeffrey Zaslow, "The Most Praised Generation Goes to Work" (p. W1) and "The Art of Constructive Compliments" (p. W7), April 20, 2007, eastern edition.
**John Holt is author of many books, including How Children Learn, How Children Fail, and The Underachieving School. The WSJ article did not provide the source of Holt’s quote.
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